The first goal of marketing is to bring awareness that a specific product exists, thus naturally attracting interested buyers. The next goal is to bring brand awareness to make a buy into a loyal customer. Finally, marketing also aims to win over consumers that are buying competitor products. The full circle of marketing creates loyal customers that bring more customers to your products. This would be considered successful marketing.
Taking a car dealership as an example, marketing may seem limited to signs and balloons at the physical dealership location. This method only reaches out to consumers in the general area. The digital age is allowing consumers access to information at their own convenience. The days of driving around to find a good deal are over, and companies that embrace this mentality are the ones that will be the most successful. There are plenty of marketing firms or online services that a dealership can utilize. For an example, utilizing online dealership marketing can be a cost effective method of expanding a dealership’s market base. This allows for a dealership to generate new business while maintaining customer loyalty. It is common sense, the more consumers that are aware of your products and your brand, then there is a higher probability of one of those consumers becoming a customer.
Bringing brand awareness is likely to be the most difficult task of any marketing campaign. Businesses want consumers to be able to recognize their brand, but more importantly, to trust their brand. This creates a loyal consumer, which in return brings potentially more consumers to the brand. When consumers recognize a brand, then they already know what kind of products to expect from that brand.
Many businesses are now investing in boosting their online presence to bring more brand awareness. And for this, there are many companies providing online services to achieve precisely this goal. Companies provide online services, such as social media tagging and link generation, to increase the likelihood of a brand being noticed online. This is especially important on social media, where people tend to making purchasing decisions based on their peers’ decisions.
Consumers are getting the majority of their information online. When consumers spend endless hours on social media, then expect to find a lot of advertisement on sites like Facebook, Twitter, and YouTube. Marketing can be challenging in these avenues, but companies that embrace this new arena are becoming some of the most successful businesses. Creativity always goes a long way in marketing.